India’s Toy Industry Set to Grow Bigger Globally, Says Minister Piyush Goyal

From once being flooded with imported toys to now exporting to over 153 countries, India’s toy industry has come a long way. And now, it’s all set to take another big leap. Union Commerce Minister Piyush Goyal announced that the government is preparing a new promotional scheme aimed at helping Indian toy makers become world-class brands.

Speaking at the 16th Toy Biz International B2B Expo 2025, Goyal applauded the industry’s transformation over the past few years. He credited the shift to consistent policy support, stricter quality control norms, and the rise of local manufacturing clusters that are now producing toys that can stand up to global standards.

One of the game-changers has been the Quality Control Order (QCO), which has pushed manufacturers to raise their standards and focus on quality. “India has become a more quality-conscious country,” Goyal said, adding that this shift is now opening international doors for Indian-made toys.

But the journey doesn’t stop here. The upcoming government scheme, Goyal explained, will focus on design, branding, packaging, and manufacturing quality—key areas that can make or break a toy in global markets. He urged the industry to think beyond just making toys and focus on how they are presented and marketed.

“If we can get the design, branding, and packaging right, there’s no reason why Indian toys can’t win hearts across the world,” he said.

He also spoke about the power of India’s 1.4 billion-strong population, which provides a massive local market—a perfect base for companies to grow, refine their products, and then take them global.

The minister reminded the audience of how far the industry has come since Prime Minister Narendra Modi launched the ‘Vocal for Local’ campaign. Back then, foreign toys ruled Indian shelves. Today, more and more Indian consumers are proudly choosing local—and the world is starting to notice.

Goyal also acknowledged the role of startups and small businesses in this journey. Through schemes like the Pradhan Mantri Mudra Yojana, which now offers 20-year collateral-free loans, many toy entrepreneurs have turned their dreams into reality. Additionally, the Ministry of MSME has supported 18 toy clusters across the country to boost domestic production.

As India looks ahead, the message is clear: it’s not just about playing with toys—it’s about building an industry that can compete globally, support livelihoods, and showcase India’s creativity to the world.

Disclaimer: This summary is for informational purposes and readers should verify specific details through official reports or consult industry professionals for comprehensive insights.