India Launches ₹25,060 Crore Export Promotion Mission with Seven-Point Strategy to Boost Global Trade

The Government of India has introduced a ₹25,060 crore Export Promotion Mission (EPM) aimed at strengthening the country’s global trade position and accelerating export-led growth. The initiative outlines a structured seven-point strategy designed to reduce trade bottlenecks, improve logistics, and enhance financial support for exporters, especially Micro, Small and Medium Enterprises (MSMEs).

The mission forms part of India’s broader strategy to transform local manufacturers into globally competitive exporters while ensuring inclusive economic growth.

Seven-Point Strategy Under Export Promotion Mission

The Export Promotion Mission focuses on the following strategic interventions:

1. Enhanced Credit Access for Exporters

Special financial support mechanisms, including credit guarantees and working capital assistance, will help exporters manage cash flow challenges.

2. Boost to E-Commerce Exports

Dedicated support for digital exporters aims to increase India’s participation in cross-border e-commerce markets.

3. Export Factoring and Liquidity Support

Interest subvention measures will make export factoring more affordable, particularly benefiting MSMEs.

4. Certification and Compliance Assistance

Financial assistance for global certifications and testing will help Indian products meet international quality standards.

5. Overseas Warehousing and Logistics Support

Incentives for global warehousing and improved supply chains aim to reduce delivery time and export costs.

6. Freight Assistance for Remote Regions

Exporters from hilly and northeastern regions will receive logistics support to offset higher transportation expenses.

7. Trade Intelligence and Market Access

Market research, trade data access, and facilitation services will help exporters diversify into new and emerging markets.

Strong Focus on MSMEs

MSMEs are expected to be key beneficiaries of the Export Promotion Mission. By improving access to finance, logistics infrastructure, and compliance support, the government aims to enhance the export readiness of small businesses.

This structured support will help MSMEs expand into global markets, improve product quality, and compete effectively with international suppliers.

Impact on India’s Global Trade Ambitions

The ₹25,060 crore allocation signals a long-term commitment to strengthening India’s export ecosystem. With streamlined processes and targeted incentives, the mission aims to:

• Increase India’s share in global trade

• Promote manufacturing competitiveness

• Generate employment

• Enhance foreign exchange earnings

As global supply chains continue to evolve, the Export Promotion Mission positions India as a reliable and diversified export hub.